The Helpdesk as a first impression — and why it so often fails
Sometimes I think companies don’t realize how decisive the very first contact moment via their helpdesk really is.Not the product. Not the price. Not the marketing campaign.But that one moment when a customer thinks: “Great, this makes sense.” Or, just as often: “Oof… this already costs me energy.” Let me take you along on what […]
From SEO to GEO: How Google’s AI Is Turning UX Design Upside Down
Picture this: you’re happily typing away on a gorgeous blog post about… well… SEO strategies in 2025, when Google suddenly decides to completely ignore you.No, not because you made typos or accidentally uploaded cat photos with the alt-text “banana bread,” but because Google has a new trick up its sleeve: AI-first search. Thanks to the […]
The 5 Key Problems in User Experience Design and How to Address Them
User Experience Design (UX design) plays a vital role in creating effective and engaging digital experiences for users. While UX design is a vast field, there are some common bottlenecks that designers often face. This article identifies the top five bottlenecks in UX design and offers suggestions on how to address them so designers can […]
The Untouchable Domain of Taste within User Experience Design: A Critical Look
User Experience Design (UX design) is a discipline that focuses on creating effective and engaging digital experiences for users. One of the challenging aspects of UX design is dealing with the subjective nature of taste. While it can be tempting to try to objectify taste and debate what is good or bad within the field, […]
Jacob’s Law: The Importance of Understanding Users’ Mental Models in UX Design
Jacob’s law is a fundamental principle in the world of UX (User Experience) Design. It is named after Jacob Nielsen, a Danish researcher and user-friendliness expert. Jacob’s Law states that users expect a website or application to function in the same way as other websites or applications they know and use. In other words, users […]
The Power of Fitts’s Law in User Experience Design
User Experience Design (UX design) focuses on creating intuitive and user-friendly digital experiences for users. An important aspect of UX design is understanding and applying principles that optimize the interaction between users and interfaces. One of these crucial principles is Fitts’s Law. This article explores the power of Fitts’s Law within UX design and its […]
The general principles of neuromarketing that anyone can use
Aside from all the research and complex procedures that take both time and money to perform, neuromarketing also offers some simple effective approaches that have been proven to be highly effective in whatever industry you are in. It’s also quite possible that you already know some of these principles, but let’s give a brief overview […]